The Audit
For teams who want a straight read before spending a cent
T-MINUS … DAYS TO LAUNCH
LIVE NOW — GTA VI HAS SHIPPED
475 million people rearranged their evening for a trailer.That's not fandom. That's a rating.
Grand Theft Auto VI's third trailer premiered on Netflix on August 27th, not a gaming channel. Rockstar ships the game November 19th. Between those two dates sits the loudest attention window most media plans will see all year. Most calendars still file it under gaming.
Frequency check
This stopped reading as a gaming story in August
For two trailers, the coverage lived on IGN and gaming YouTube. The third one changed the channel.
01
475M
Views on trailer two within a day. Numbers like that usually belong to season finales, not previews.
02
Aug 27
Trailer three premiered on Netflix as an "Extended Look." Variety and PC Gamer both ran it as culture desk news, same day.
03
Nov 19
Rockstar's confirmed ship date. Firm enough to book media against, which is unusual for this studio.
Sources: Rockstar Games Newswire · GameSpot · TechRadar
Most media plans still have this filed under gaming. The audience changed the filing months ago.
On the roster before Oct 15
Three ways in before the platform is
The platform isn't live yet. Here's how far you can get before it is, from a straight read to a full production.
The Sprint
For teams that need the plan and the assets to run it
Campaign Architecture
For teams that want us in the room through launch
Scope and pricing get set on a call. See full deliverables for each tier on the services page, or run your own numbers first with the reach calculator.
What airs Oct 15
The full broadcast, not the trailer
Everything the calculator above sketches, actually built: for teams and creators who want the tools without hiring us.
90 days of full access
$499
one-time, 90-day access window
- Interactive planning dashboards for the launch window
- Revenue and pipeline calculators built for this specific moment
- Strategy playbooks for creators and marketing teams
- Ships as a web app first; a desktop app follows shortly after
0
Days until air
October 15, 2026
Why this exists
Execution got automated. Judgment didn't.
Most of what used to make a marketing team valuable, writing the copy, cutting the video, scheduling the drop, now takes a prompt. What's still scarce is the call on what a moment means and how a brand should walk into it. That call is the entire business.
Independent, not an agency
You work directly with whoever's actually deciding. No account layer standing between you and the thinking.
Built for one moment, on purpose
Not a marketing suite wearing a launch-week skin. Every tool here gets retired the week after.
Consulting first, platform second
What airs October 15 exists because paying clients tested it first, not because it looked good in a roadmap slide.
Get in the room
Tell us where you're starting from
We'll point you to the right engagement, or tell you straight that you don't need one yet.